TikTok Shop Coordinator

TikTok Shop Coordinator

Industry: Designer toys and collectible pieces

Location: Canary Wharf, London

Job type: Full time Permanent

About POP MART

POP MART (09992.HK) is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established development and operation system. Our portfolio includes iconic characters such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS and Hirono.

POP MART operates over 500 physical stores and more than 2,300 Robo Shops across more than thirty countries and regions, and through multiple cross border e commerce platforms reaches audiences in over ninety countries and regions, bringing joy to young consumers around the world.

POP MART has developed a comprehensive IP commercialisation ecosystem that spans multiple industries, deepening emotional bonds between fans and IPs while exploring broader opportunities for value creation. Our ventures include the world’s first immersive intellectual property themed park in the art toy industry, the expansion of its IPs into global markets through licensing and co-branding with leading global brands, and the curation of art toy expos and intellectual property themed exhibitions internationally.

In Europe, POP MART has built a strong presence in key markets including the United Kingdom, France, Italy, Germany, the Netherlands and Spain, and is expanding into new high potential markets. Our expansion brings POP MART closer to European fans and offers new ways for them to connect with our IPs and stories.

For more information, please visit www.popmart.com and our LinkedIn Career page.

What to Expect

POP MART is a fast-paced company with a young and multicultural team where you can expect to:

• Contribute to a fast-growing European business that combines retail, art, and creative storytelling

• Work with passionate teams across different countries, all connected by a shared love for designer toys and unique customer experiences

• Grow your skills through hands-on projects, collaborative learning, and opportunities to explore new ideas

Benefits

POP MART offers our employees:

• Monthly appreciation gifts featuring our latest POP MART designs

• A structured bonus scheme linked to both company and individual performance

• 25 days of annual leave, in addition to bank holidays

• 4x life insurance, together with group medical and travel insurance

• A confidential Employee Assistance Programme, alongside access to a discount platform for selected online retailers

• Training and development programmes, together with regular team events that encourage learning, collaboration, and celebration

The Opportunity

• Join a high-performing TikTok Shop channel with strong growth momentum in the UK

• Play a key role in scaling TikTok Shop across Europe with direct impact on commercial performance

• Gain exposure to multi-market operations and help shape processes and best practices

• Work in a dynamic environment where social content and ecommerce intersect

• Clear progression opportunities as the channel expands into new markets

• Be part of a lean, collaborative team with strong ownership and visibility from day one

The Role and Candidate

This is a hands-on, execution-focused role sitting within the Social Ecommerce team.

Reporting to the Senior Social Ecommerce Manager, you will support the day-to-day operations and growth of TikTok Shop across the UK and Europe as POP MART continues to scale this high-potential channel.

The role focuses on managing daily TikTok Shop operations, coordinating with agencies and creator partners, supporting content and campaign execution, optimising product listings, and ensuring smooth operational workflows across multiple markets. You will also play a key role in supporting new market launches across Europe.

This opportunity is ideal for someone who is organised, detail-oriented, commercially aware, and passionate about social commerce. You should be comfortable working in a fast-paced environment, balancing multiple priorities, and collaborating across teams.

You will thrive in this role if you enjoy execution, take ownership of operational processes, and are motivated by the opportunity to help scale a rapidly growing channel across multiple markets.

Responsibilities

TikTok Shop Operations (Primary Focus)

• Manage daily TikTok Shop operations, including product listings, stock checks, pricing updates, and order monitoring

• Optimise product pages to improve conversion, discoverability, and overall performance

• Coordinate with external agencies on affiliate management, ads execution, campaign delivery, and performance tracking

• Execute product launches, promotions, and seasonal campaigns within TikTok Shop

• Support livestream execution by coordinating product selection, messaging, and promotional offers

• Prepare product information, assets, and briefs to support content creation and creator collaborations

• Monitor daily performance and proactively flag issues related to orders, logistics, or platform errors

• Collaborate with internal teams (customer service, marketing, supply chain, finance) to ensure operational accuracy and alignment

Europe Expansion Support

• Assist with TikTok Shop setup across new EU markets, including backend configuration and store readiness

• Support localisation of listings, ensuring relevance across different European markets

• Coordinate with affiliates and creators for early-stage testing, product seeding, and content trials

• Support the management of EU TikTok accounts, including posting schedules and content coordination

• Assist in campaign planning and execution across multiple markets

• Conduct market research to identify trends, competitor activity, and growth opportunities within

TikTok Shop ecosystems

Required Qualifications

• Proven hands-on experience managing TikTok Shop operations

• Strong understanding of ecommerce workflows, including listings, pricing, stock management, and order monitoring

• Exceptional attention to detail with the ability to manage multiple tasks accurately

• Strong organisational skills and ability to work in a fast-moving environment

• Confident communicator, comfortable working with agencies, creators, and cross-functional teams

• Proactive, solution-oriented mindset with a strong sense of ownership

• Familiarity with TikTok Shop affiliate programmes, creator partnerships, and commission structures

• Strong understanding of TikTok content formats, trends, and platform behaviour

• Comfortable working with data and performance dashboards (TikTok Shop backend, Excel, Google Sheets)

• Experience supporting content needs, including coordinating product assets and creator briefs

Desirable but Not Essential

• Experience supporting TikTok Shop operations across European markets

• Knowledge of localisation best practices for EU markets

• Experience working with livestream teams, hosts, or studios

• Understanding of affiliate recruitment and creator outreach strategies

• Familiarity with TikTok Shop Ads or paid media optimisation

• Experience supporting new shop setup and early-stage testing

• Basic understanding of search and conversion optimisation within TikTok Shop

• Experience working in a fast-paced, high-growth environment

• European language skills (e.g. French, Italian, Spanish) would be an advantage

Apply

If you are excited to be part of POP MART's journey and believe you have the skills and passion to contribute, click Apply Now and send us your CV.